Brand name
Your name, title and email address
Website URL
Location
Launch month/year (MM/YY)
Product Overview
Provide a one sentence description of your product offering. List product lines, SKUs, MSRP, key features, certifications and attributes.
Current Raise
Denote Equity, SAFE or Convertible Note
Denote target raise and amount closed thus far
Denote valuation, discount, interest, maturity date
Denote minimum check size
Prior Raises
Please include the following for each prior capital raise:
- Convertible note, SAFE or Equity
- Amount raised, valuation
- Month/Year closed
Cash On Hand
*
Debt
Please describe any debt or leans on the business that exceeds $5,000.
Path to Profitability
Ex. “At a monthly revenue of X, we should be able to break even. We believe we can get there in X months, but if it takes us an extra year we will still have Y in cash. With a burn rate of Z, we can through another year before we need to raise another round”.
Gross Sales
Trailing 4 weeks
Trailing 12 weeks
Trailing 12 months
Growth Planning
Please share projected gross revenue for next 12 months and include velocity and door count assumptions.
What needs to happen to reach this goal? Share any detail that demonstrates you’re progressing toward these goals...
“We’re targeting expansion into these channels, retailers, regions. We have purchase orders in hand from Retailer X, Retailer Y, and Retailer Z that will double our sales this year. In addition to the POs, we are in conversations with Retailer A, Retailer B and Retailer C (stage of conversation & probability of closing). Our online sales doubled the past 6 months, and we believe this trend will continue this year, given increased consumer adoption of online purchasing”
Velocity
Please describe as follows:
1) What is the minimum velocity expectation of buyer at key accounts?
2) What is your current velocity at key accounts (# of units sold per SKU, per store, per week)?
If you do not have access to this data, what evidence can you share that demonstrates shoppers are discovering and buying your products?
- Same-store, month-over-month $ sales growth
- Order increases from current distributors or retail accounts
Do you manufacture or use a co-packer?
Gross Margin
Please show using the example framework below:
Gross Rev: $1.71 (% of Gross = 100%)
Trade (returns, scans, etc): $0.21 (12%)
Net Rev: $1.50 (88%)
COGS: $0.94 (55%)
Gross Profit: $0.56 (33%)
Freight: $0.19 (11%)
Storage: $0.08 (5%)
Contribution Margin: $0.29 (17%)
Margin Forecasts & Assumptions
Note anticipated changes to raw materials, packaging, labor and tolling costs.
Customer Intel
Describe your target consumer/s and the motives or benefits that drive their purchase behavior.
Competitive Awareness
List key competitors and use one sentence to describe your brand's unique advantage.
Marketing Strategy
What are your top 1-2 advantages or strategies you are leveraging to create awareness and trial? What new strategies or investments will you utilize after the raise?
Planned used of funds
Beyond capital, tell us what you're looking for in an investor
Current team and advisors
Why did you start this company?
How did you hear about The Angel Group?
